China Toolkit Infographic


Tourism New Zealand Insights Team presents facts and data in graphic form, showing the demographics and behaviour of Chinese travellers to New Zealand. 

The infographic is a summary of Chinese visitors to New Zealand sourced from arrivals data and the International Visitor Survey; and of our China target market, sourced from Active Consider Research. Active Consider Research helps us understand how our target audiences see New Zealand as a holiday destination..

Download a copy | pdf | 17 MB