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China Market Development Unit


Establishing a quality end-to-end travel experience is the core focus for the China Market Development Unit.

In place since 2007, the team monitors the quality of tours run as part of the Approved Destination Status (ADS) programme to ensure Chinese visitors enjoy quality holiday experiences in New Zealand, helping to drive the long-term growth of this market.

Tourism New Zealand has also recently launched its Premier Kiwi Partnership (PKP) programme. Twelve inbound tour operators and 18 China-based travel sellers have been selected to participate in this incentive-based programme aimed at developing, marketing and promoting longer stay and higher quality itineraries for Chinese tours to New Zealand.

How to use this tool:

  • Read to understand the role of Tourism New Zealand in managing the Chinese visitor experience.
Tourism New Zealand Visit website