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Tourism Australia


Do some competitor analysis. See how the Australians see the Chinese market.

In Greater China, Tourism Australia focuses its activities in China and Hong Kong. Tourism Australia's activities in the region are managed from offices in Shanghai, Beijing, Guangzhou, Chengdu and Hong Kong.

See also Tourism Research Australia's statistics tool.

How to use this tool:

  • Read to understand how Australia perceives the Chinese market - many Chinese visitors visit both Australia and New Zealand on the same trip so you will gain some useful insights from a slightly different perspective.


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Tourism Australia Visit website